EP 142: Talking with Mentor AJ Morton on All that Needs to Be Said About the Online Coaching Industry

Today Nicole welcomes A.J. Morton, the mind behind FitPro Mentorship Review and the Co-Founder of BrandifAi, to shed light on the dynamics of the online coaching industry. A.J. offers insights into the current state of the online coaching market and explains the critical importance of finding the right coach to ensure your investment doesn’t go to waste. With an emphasis on long-term trust and connection, A.J. also shares the shifts and trends he’s observed since entering the industry.

From vetting ads for coaches to building a lasting business with strong foundations, A.J. shares his advice for being successful in the online coaching world. Expectations, investment and expert advice for aspiring coaches are all on the table, making this conversation a valuable resource for anyone looking to make their mark in the industry.

What You’ll Learn In Today’s Episode:

  • What A.J.’s business is all about. (1:30)
  • How A.J. sees the current state of the online coaching market. (3:00)
  • The importance of finding a coach that is right for you. (5:20)
  • How to ensure you have a lasting business. (12:00)
  • The importance of looking past the initial launch. (17:00)
  • Why expectations need to be managed. (20:30)
  • Why you must be willing to invest time, energy and money into your business. (27:00)
  • Advice to coaches looking for more success. (29:40)

Ideas Worth Sharing:

  • “Long-term trust and connection has never been more important from a business standpoint.” – A.J. Morton
  • “Expectations are so important in the online coaching industry and they need to be managed.” – A.J. Morton
  • “It doesn’t really impress me if you can have a $70k launch. How much did you keep and can you repeat it?” – A.J. Morton

Resources In Today’s Episode:

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