EP 153: Establishing Your Coach Identity

Despite the loudness of the coaching industry, there is plenty of room for you and your business. In this episode, Nicole shares the secret to thriving in your coaching business—by doing it differently. Join her in exploring the crucial art of differentiation, carving out your unique identity, and clarifying the profound impact you want to create.

You’ll discover how to create a personal brand (beyond logos and fonts) and how to articulate what sets you apart. Nicole also explains the power of defining your coaching identity and conveying a distinct experience to your soulmate clients, the connection between your self-perception and business success, and how to cultivate a business that reflects your values—and the freedom you desire.

What You’ll Learn In Today’s Episode:

  • The importance of differentiating yourself from everyone else out there. (1:30)
  • What it means to establish your coaching identity. (4:25)
  • What a personal brand is. (6:10)
  • Why you must be clear on how you want people to feel when they work with you. (10:00)
  • The value in knowing what you stand for. (14:15)
  • How your self-perception can impact your business. (19:00)

Ideas Worth Sharing:

  • “There is no room in this loud industry for coaches who don’t take their business seriously.” – Nicole Spencer

  • “Anyone who truly desires freedom has it available to them.” – Nicole Spencer

  • “You have to be able to very clearly state what makes your program, and you as a coach, better and different for your soulmate clients and everything else out there on the market.” – Nicole Spencer

Resources In Today’s Episode:

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