We’ve all seen it before: people in the health and fitness industry with no expertise, no technical proficiency, and no real credentials becoming majorly successful. And while this can be infuriating, the truth is that these people are seeing success due to their marketing and their branding. So, in this episode, Nicole will be sharing how you can change your own marketing and branding to best suit your business and finally see the success you deserve.
Listen in as she explains how to differentiate yourself from others in the business by using proper positioning. You will learn how to create a marketing strategy, what your most important job is, and what effective communication looks like.
What You’ll Learn In Today’s Episode:
- Why branding and marketing matter. (2:15)
- The right way to think about branding and marketing. (3:44)
- The power in differentiation. (6:14)
- What effective marketing looks like. (8:12)
- What your most important job is. (11:05)
Ideas Worth Sharing:
“Communication [to your prospective clients] needs to build you up as the expert, it needs to make you the trusted friend, and it also needs to help your clients understand that you get them, you hear them, you see them, and you have the solution for them.” – Nicole Spencer
“Differentiation is not one of those things that you can overlook and just hope for the best.” – Nicole Spencer
“We have to have messaging that is perfectly crafted to attract your soul mate client.” – Nicole Spencer