EP 51: Your Perfect Content Schedule
Content creation and marketing are pain points for so many online coaches. Both are time-consuming and can feel overwhelming when you’re not sure what you should be doing. However, Nicole wants you to know this is a skill that can be learned, and in this episode, she will be sharing the steps you need to take to build your perfect content schedule. (It’s easier than you think!)
Listen in as Nicole explains why content creation is critical to your business and why “fluff” content does not convert people into paying clients. You will learn what she believes in the perfect content schedule, the importance of building an email list, and how to protect your contact database.
What You’ll Learn In Today’s Episode:
- Why content creation is such a struggle for so many coaches. (2:20)
- Why you shouldn’t create content just for the sake of putting out content. (4:05)
- What converts your audience to paying clients. (5:30)
- How to meet people where they are. (9:00)
- Nicole’s idea of the perfect content schedule. (11:00)
- How to build trust and connection with your audience. (14:00)
- How to stand out in the busy marketplace of today. (16:40)
Ideas Worth Sharing:
“Building your brand, having that dialed in messaging, and being able to reach the right people with your messaging has to do with content creation.” – Nicole Spencer
“You need to create content that actually connects with your audience and converts them to paying clients.” – Nicole Spencer
“If you’re just the inspiring person that isn’t getting paid, then you’re probably too far on the friend side of [content creation].” – Nicole Spencer
Resources In Today’s Episode:
- Nicole Spencer: LinkedIn | Instagram | Facebook
- Authentic Conversion Content Guide
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