EP 60: Why We Create Social Content + 1 Powerful Content Hack

Content creation is immeasurably important when it comes to building a successful online coaching business. It’s for that reason that Nicole talks so much about content creation on this podcast, as well as online, and in today’s episode, she pulls the curtain back to explore the many different layers to content creation for your online coaching presence. 

Listen in as Nicole explores the three steps to client acquisition and how your content can factor into all three. You’ll learn how to have your content show up in a way that is both friend and expert, why it’s important to be consistent with the content that you put out into the world, and how to make it more likely that your content will get seen by your audience.

What You’ll Learn In Today’s Episode:

  • The purpose of creating content. (1:30)
  • The number one role of your content. (5:20)
  • How to nurture both the friend and authority side of your content. (8:40)
  • The questions to ask yourself when creating content. (9:10)
  • How to get your content to convert. (11:30)
  • Why it’s important to find the creation methodology that works for you. (15:30)

Ideas Worth Sharing:

“If you want to be top of mind, you really do need to be creating content on social media.” – Nicole Spencer 

“We want to do our best to make our content seen.” – Nicole Spencer

“No one wants to be perceived as inconsistent.” – Nicole Spencer

Resources In Today’s Episode:

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