EP 93: Creating a Holiday Promotion for Your Online Coaching Business

Have you been wondering if there is anything you can do for holiday promotions for your online coaching business? Many people shy away from holiday promotions as they believe people are not in the market to be spending money on coaching programs during the holiday season. However, this couldn’t be further from the truth. So, in this episode, Nicole will be breaking down the common misconceptions around holiday promotions and sharing several effective strategies to be aware of.

Listen in as Nicole explains the importance of keeping long-term goals in mind when creating your holiday offers and the importance of fine-tuning your messaging during this time – keep it clear! You will learn how to create urgency around your offer, the benefit of capturing social proof, and how to identify which social platforms will work best for the marketing of your offer.

What You’ll Learn In Today’s Episode:

  • Why you don’t have to run a holiday promotion. (3:30)
  • Nicole’s recommendation if you want to create a holiday promotion. (4:45)
  • What the long-term goal should be for promotional offers. (6:00)
  • The importance of thinking about your messaging for your program. (9:40)
  • How to create the idea of urgency and scarcity of your program. (10:20)
  • The benefit of understanding what images perform best on which platforms. (12:17)
  • The importance of capturing social proof. (13:00)
  • Why you shouldn’t wait to get started on your holiday promotions. (14:00)

Ideas Worth Sharing:

  • “Coaching is a long-term process and a long-term investment.” – Nicole Spencer
  • “You need to be a really good communicator when creating an offer.” – Nicole Spencer
  • “You always want to start by thinking with the end result in mind when you’re creating your offer.” – Nicole Spencer

Resources In Today’s Episode:

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